Tree T-Pee’s Net Worth How the Company Built Its Fortune
Tree T-Pee’s net worth is estimated at over $100 million as of 2026, a jaw-dropping leap from the $750,000 valuation Johnny Georges walked in with on Shark Tank back in 2013. But this story is about far more than money. It’s about a son honoring his father’s legacy, a farmer who cared more about helping people than making profits, and a simple plastic cone that quietly revolutionized agriculture.
If you’ve been searching for the full story behind Tree T-Pee’s net worth, career, and what happened after Shark Tank, you’re in the right place.
What Is Tree T-Pee?
Tree T-Pee is a cone-shaped water and nutrient containment device designed for young trees aged 1 to 5 years. It is manufactured in the United States from 100% recycled plastic and built to last up to 20 years.
The device sits around the base of a young tree and directs water and fertilizer straight to the roots, dramatically cutting down waste. The numbers speak for themselves:
- Traditional irrigation: up to 25,000 gallons of water per tree, per year
- With Tree T-Pee: just 800 gallons per tree, per year
- That’s a 98% reduction in water usage.
Beyond water conservation, Tree T-Pee also:
- Provides frost protection for young trees in cold snaps
- Shields trees from wind damage
- Accelerates tree growth by approximately 30%
- Keeps fertilizer from washing away, maximizing every dollar spent
The Founder: Who Is Johnny Georges?
Roots in a Farming Family
Johnny Georges grew up in Winter Haven, Florida, raised by his single mother alongside his brother. He was a hard worker from a young age. He got his first job at a gas station in the 4th grade.
Johnny’s father, Rick Georges, was his first and most important mentor. Back in 1970, Rick invented the micro-sprinkler irrigation system, a breakthrough that transformed citrus farming across the entire industry. This legacy established the Georges family as agricultural problem-solvers who understood farming from the ground up.
Working beside his father from childhood, Johnny didn’t just learn technical skills. He absorbed Rick’s values: hard work, perseverance, and a genuine desire to help fellow farmers.
The Birth of Tree T-Pee
The original idea for Tree T-Pee actually came from Rick Georges. The family used to protect young trees from frost by packing dirt around them each night, a labor-intensive process called “banking.” One day, Johnny said there had to be an easier way. Rick responded by developing a small cone and placing it around the base of a tree, and it worked.
Johnny Georges went on to found GSI Supply, Inc. on March 2, 2005, and turned this simple concept into a commercially viable product. Tree T-Pee became a cone-shaped device made from recycled plastic, designed to conserve water and protect trees while accelerating their growth.
It was both a tribute to his father’s ingenuity and a practical solution to one of agriculture’s most pressing challenges: water waste.
The Shark Tank Moment That Changed Everything
A Pitch Unlike Any Other
On November 8, 2013, Johnny Georges walked onto the Shark Tank stage in Season 5, Episode 7 and delivered one of the most emotionally powerful pitches in the show’s history.
Johnny asked for $150,000 in exchange for a 20% equity stake in Tree T-Pee. But what made his pitch truly memorable was his honesty about pricing. He charged just $5 per unit, making only $1 in profit, intentionally keeping margins low so that farmers could actually afford the product.
The Sharks were stunned. Here was an entrepreneur who could have charged more, made more, and built faster, but chose not to. His mission was to help farmers, not to get rich off them.
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John Paul DeJoria Steps In
Guest Shark John Paul DeJoria, billionaire co-founder of Paul Mitchell Hair Systems and Patrón Tequila, a man who had himself been homeless before building billion-dollar brands, saw something deeply personal in Johnny’s pitch. Without a single counteroffer or negotiation, DeJoria accepted Johnny’s exact terms.
DeJoria later explained his decision:
“When Johnny said that this Tree T-Pee saves 3,000 percent on water, you only use one thirtieth of the water, that’s when I knew this was good for farmers. It’s good for America.”
The deal: $150,000 for 20% equity, exactly what Johnny asked for.
It wasn’t just a business transaction. It was a partnership built on shared values between two men who believed that doing good and doing well in business are not mutually exclusive.
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After Shark Tank: Rapid Growth and Global Reach
56,000 Emails Overnight
After the episode aired, Johnny received 56,000 emails and letters from customers. Farmers across the country responded immediately. His business grew fast.
The phone didn’t stop ringing. Orders poured in. Tree T-Pee went from a regional Florida product to a nationally recognized brand almost overnight.
Revenue and Expansion
The original retail price of $4.50 eventually rose to $9.95, still considered highly farmer-friendly. Annual revenue reached $5 million by late 2021. Tree T-Pee also expanded globally, gaining traction in regions like Europe, Australia, and the Middle East.
Where to Buy Tree T-Pee Today
- Official website: treetpee.com
- Home Depot stores in Florida
- International distributors worldwide
Tree T-Pee’s Net Worth: Breaking Down the Numbers
This is the question everyone wants answered.
Tree T-Pee’s net worth is estimated at over $100 million as of 2026, a remarkable jump from the $750,000 valuation at the time of the Shark Tank pitch in 2013.
However, it’s worth noting: Tree T-Pee is a privately held company and does not publish audited financial statements. A smart estimate requires looking at available signals: the original Shark Tank valuation, current product pricing, niche market demand, farmer adoption rates, intellectual property, manufacturing scale, and distribution reach.
Here’s a snapshot of the financial journey:
| Year | Milestone | Estimated Value |
|---|---|---|
| 2013 (Pre-Shark Tank) | Initial valuation | $750,000 |
| 2013 (Post-Deal) | After DeJoria investment | $750,000+ |
| 2021 | Annual revenue milestone | $5M+ revenue |
| 2024 | Post-expansion valuation | ~$100 Million |
| 2026 | Current estimated net worth | $100 Million+ |
Global Recognition and Awards
The Israeli Minister of Agriculture personally called Johnny Georges to praise Tree T-Pee’s water-saving capabilities. Environmental organizations consistently recognize the device for addressing critical farming challenges, cementing Georges’ reputation as both an entrepreneur and an environmental pioneer.
Tree T-Pee is no longer just a product; it has become a symbol of sustainable agriculture worldwide.
The Numbers That Tell the Story
| Factor | Without Tree T-Pee | With Tree T-Pee |
|---|---|---|
| Water per tree/year | 25,000 gallons | 800 gallons |
| Water savings | — | 98% |
| Tree growth rate | Standard | 30% faster |
| Product lifespan | — | 20 years |
| Material | — | 100% recycled plastic |
Johnny Georges’ Business Philosophy
What makes Tree T-Pee’s story truly remarkable isn’t just the numbers it’s the mindset behind them.
Johnny Georges earns income primarily through Tree T-Pee product sales and his ownership stake in the business. His earnings are consistently reinvested to expand the product’s reach and improve its impact. He prioritizes sustainability, conservation, and helping farmers over luxury or public attention.
In a world where most entrepreneurs optimize for maximum profit at every turn, Johnny chose a different path:
- Keep prices affordable so farmers can actually use the product
- Build a product that lasts 20 years instead of needing yearly replacement
- Focus on real agricultural impact rather than flashy marketing
- Partner with someone who shares the same values, not just the deepest pockets
The result? A company worth over $100 million built on integrity.
Frequently Asked Questions
What is Tree T-Pee’s net worth in 2026?
Tree T-Pee’s net worth is estimated at over $100 million as of 2026, though exact figures remain private since the company is not publicly listed.
Who founded Tree T-Pee?
Johnny Georges founded Tree T-Pee through his company, GSI Supply, Inc., established on March 2, 2005. The original concept came from his father, Rick Georges.
How much water does Tree T-Pee save?
Tree T-Pee reduces a tree’s annual water consumption from approximately 25,000 gallons to just 800 gallons a 98% reduction in water usage.
Is Tree T-Pee still in business?
Yes. Tree T-Pee remains an active company, selling products through its official website and select retail locations, with global distribution expanding each year.
Conclusion
Tree T-Pee’s net worth and career arc are one of the most inspiring stories to come out of Shark Tank, not because of flashy disruption or viral marketing, but because of quiet, principled persistence.
A son watching his father invent solutions. A farmer who chose affordability over profit margins. A pitch that moved an entire panel of seasoned investors. A product that now saves billions of gallons of water across multiple continents.
From a $750,000 valuation in 2013 to an estimated net worth of over $100 million today, Tree T-Pee’s growth is proof that when your mission genuinely helps people, the business takes care of itself.
Johnny Georges set out to honor his father’s legacy and help farmers. He did both and built a $100 million company along the way.
