Maxx Chewning Net Worth And Biography

Maxx Chewning is an American fitness influencer, entrepreneur, and YouTuber. He became popular for sharing bodybuilding content, workout routines, fitness motivation, and lifestyle videos on social media.

He is also the founder of the fitness clothing brand Ever Forward Apparel and co-founder of the candy company Sour Strips.Maxx Chewning is well known in the fitness industry for his entertaining and motivational content, which has helped him build a large online following.

Who is Maxx Chewning ?

Maxx Chewning is an American fitness influencer, entrepreneur, and YouTuber best known for his fitness videos, bodybuilding content, and lifestyle vlogs. He started posting workout and gym related videos on YouTube around 2011 and gained popularity because of his entertaining personality and motivational fitness journey.

He is also the founder of the fitness clothing brand Ever Forward Apparel and the candy company Sour Strips. Besides fitness content Maxx often shares videos about business travel, cars, and daily life. Many fans know him for his humorous style and authentic personality, which helped him build a loyal online audience in the fitness community.

Quick Facts About Maxx Chewning

Maxx Chewning age

Maxx Chewning was born on September 9, 1989, in the United States. He grew up with a strong interest in fitness, sports, and bodybuilding, which later became the foundation of his successful career as a fitness influencer and entrepreneur. Over the years he turned his passion for health and training into a large online presence through YouTube and social media platforms.

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Maxx Chewning Net Worth

Maxx Chewning has built an  net worth of between $10 million and $15 million through multiple successful ventures, including his  company Sour Strips and his YouTube career. The 35-year-old entrepreneur gained major attention after selling Sour Strips to The Hershey Company in November 2024 for an undisclosed amount. 

In addition to his business success, Maxx hosts the “Don’t Be Sour” podcast and continues to grow his online presence through YouTube  where he has earned more than 386,000 subscribers and over 125 million total video views. His combination of fitness content, entrepreneurship, and entertaining personality has helped him become one of the most recognized creators in the fitness industry.

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Wrestling Background in High School

During his high school years, Maxx Chewning competed in wrestling in the 112-pound weight class. Although he was involved in sports, he had little interest in fitness or gym training at the time. Maxx has shared that he preferred spending his days eating candy and avoiding extra workouts outside of regular wrestling practice. 

The sport helped him develop both physical strength and mental toughness at a young age. His experience in wrestling also introduced him to structured training, nutrition, and competitive athletics, which later influenced his bodybuilding journey and fitness career. Even after transitioning into content creation and business, Maxx has often credited sports and training for helping build the mindset that contributed to his success.

Maxx Chewning Education

Maxx Chewning attended Virginia Commonwealth University, where he earned a Bachelor’s degree in Health and Physical Education. During his time at university, he focused on his studies in education and health related subjects, as part of his preparation for a teaching and physical education career path.

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Maxx Chewning First Gym Experience

Maxx Chewning had his first gym experience around the age of 21 when he finally agreed to work out with his college friends. Before that, he had little interest in gym training and fitness even though he was active in wrestling during high school. During college, his roommates often encouraged him to join them at the gym, but he showed little interest in fitness training at first.

When he first stepped into the gym, the workout was simple and basic since he was a complete beginner. However, he quickly noticed that his body responded well to training, as he experienced fast improvements in strength and muscle size often called “newbie gains.” This early progress excited him and completely changed his mindset about fitness. 

Discovering Passion for Strength Training

After his first few gym sessions Maxx Chewning experienced noticeable “newbie gains,” meaning he quickly saw increases in strength and muscle size. This rapid progress completely shifted his mindset about fitness and training.

He has described feeling highly motivated and energized after seeing his body change, which made him more confident and driven almost like he could “take on the world.” Those early results made him become passionate about lifting and eventually hooked on improving his performance  chasing heavier weights and better numbers in the gym. This period marked the real beginning of his long-term commitment to fitness.

Building Impressive Deadlift Numbers

After beginning his fitness journey Maxx Chewning quickly became focused on building strength, especially in big compound lifts like the deadlift. He became motivated by tracking his progress and pushing his limits in the gym, especially trying to lift heavier deadlifts over time. This focus on strength progression helped him develop an impressive deadlift number early in his lifting journey. His dedication to increasing his lifts not only improved his physique but also reinforced his passion for fitness, which later played a major role in shaping his bodybuilding mindset and content creation career.

Expanding Content Beyond Workouts

As Maxx Chewning grew on YouTube, he gradually expanded his content beyond just workout videos and personal record (PR) attempts. While his early channel focused mainly on lifting sessions, training programs, and strength progress, he later began sharing more variety in his videos.

Over time, he added lifestyle content, day in the life vlogs, fitness challenges, and behind the scenes footage of his training and business ventures. This shift helped him connect with a wider audience as viewers were not only interested in his workouts but also in his personality, humor, and daily life outside the gym. This expansion played a key role in growing his channel and building a strong, loyal fanbase.

Sour Strips Candy Company

Maxx Chewning founded Sour Strips in 2015 starting the candy business from a small room with very limited resources. The brand grew around a bold and humorous slogan “sour candy that doesn’t suck,” and was marketed mainly through social media to attract a younger audience.

Over time, the company expanded significantly reportedly reaching around 7,000 retail units and operating from a 63,000-square-foot warehouse. Sour Strips products were distributed through major retailers such as Walmart, Amazon and Target, helping the brand reach a wide national audience. The company’s growth later led to its acquisition by The Hershey Company in 2024 marking a major milestone in his entrepreneurial journey.

Ever Forward Apparel Brand

Maxx Chewning founded the clothing brand Ever Forward Apparel, which is a lifestyle and fitness apparel company focused on  discipline,motivation, and self improvement.The brand was launched around 2014 and was inspired by his late father’s life philosophy of “Ever Forward,” meaning always moving forward no matter the challenges.

 It started as a small apparel project connected to his growing fitness YouTube audience and later expanded into a full lifestyle brand offering  T-shirts, joggers, gym wear, and accessories. The brand reflects Maxx’s personal journey of growth in fitness, business, and mindset, and it became an important part of his identity as a fitness entrepreneur. 

Launching Don’t Be Sour Podcast

Maxx Chewning launched the Don’t Be Sour podcast in 2022 as an extension of his fitness and entrepreneurship content. The podcast features conversations with guests from the fitness, business, and creator industries, where they discuss topics like mindset, building , training, and personal growth.

 Maxx also created a Don’t Be Sour Clips channel, where short highlights from episodes are shared to reach a wider audience and attract new viewers through social media platforms.

Relationship With Taylor Kessler

Maxx Chewning is in a long-term relationship with Taylor Leigh Kessler, who is known for winning Miss Texas USA 2020 and for building her own presence as a social media influencer.

The couple has been together for several years and often share parts of their life publicly.  They are viewed as a long-standing couple with strong ties in both fitness and influencer communities.

Maxx Chewning background

Maxx Chewning comes from a family with a strong military and disciplined background. His father, Charles D. Chewning, served as a U.S. Army Sergeant First Class (SFC) before passing away on January 22  2005 at the age of 43. This loss had a meaningful impact on Maxx’s early life.

He grew up alongside his younger brother Chase Chewning who is also a U.S. Army veteran. Chase went on to build a career as a certified health coach, trainer and host of the podcast Ever Forward Radio. The brothers share a common theme of fitness, discipline and personal development, which reflects both their upbringing and career paths.

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Flexible Dieting Approach

Maxx Chewning follows an IIFYM (If It Fits Your Macros) approach to nutrition which means he focuses on meeting his daily macronutrient targets protein, carbs, and fats rather than strictly avoiding certain foods.

With this flexible dieting style he is able to include a wide variety of foods in his diet as long as they fit within his calculated macro limits. Instead of labeling foods as strictly “clean” or “junk” he tracks his intake to maintain balance while still allowing himself some freedom in food choices.

Current Business Focus

As of 2026, Maxx Chewning continues to balance multiple ventures across fitness, content creation, and business. He remains involved with Ever Forward Apparel, focusing on its brand identity and apparel offerings, while also supporting the continued expansion and management of Sour Strips following its partnership and sale to The Hershey Company.

Alongside his business work, he continues to run his YouTube channel where he shares lifestyle, and entrepreneurship content.

Conclusion

Maxx Chewning  net worth of $10 million to $15 million through a combination of entrepreneurship, content creation, and brand building.

He first gained momentum by starting Sour Strips in 2015 from a small setup and eventually scaling it into a major candy brand that was later sold to The Hershey Company. 

His journey reflects a transformation from a 112-pound high school wrestler to a full-time entrepreneur and fitness creator.

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